Graphic design; web design; signage; brand design Bristol
Having worked with St Pauls for several years, I was delighted when they asked me to rebrand their Advice Service. The brief: a confident and striking new identity, along with a suite of marketing materials and a website.
First, the brand identity. I created several sheets of conceptual ideas, which they presented to staff and trustees at a team day. Feedback from this event was incorporated into three logo options for final consideration. The final logo therefore represents the inclusive and connected nature of this organisation. The colourway chosen gives a nod to the vibrant and colourful grafitti which characterises the St Pauls area.
Once the logo was done, I supplied a simple brand guide, set of stationery templates and logo files. Next, we moved straight in to annual report, leaflets, banner stands and other marketing materials.
For the website, my brief was an ‘advice site with a difference’. As well as being visually appealing and easy to navigate, it would need to represent the broad geographical reach of the Advice Centre. In addition, the site needed to be accessible. My response was an innovative design combining simplicity with striking photography to visually represent the area served by SPAC. I created a flat site structure which was simple and straightforward to navigate, with a ‘sticky menu’ so that all pages could be accessed from any point on the site.
The rebranding was well received, new signage gave the centre a fresh sense of identity, and the website certainly does achieve standout in the advice sector. Steve said “Kelly developed a website that was uncomplicated and contemporary with a bold and exciting style. Content is clear and easy to navigate, manage and maintain.” For more of Steve’s feedback, visit my testimonials page here, or see for yourself at www.stpaulsadvice.org.uk. For more brand design Bristol, take a look at my work page here.