Services

Graphic design; illustration; packaging design; web asset creation

Brief

I was approached by Carbon Gold in 2012, when they were looking for someone to take over design direction for their range of eco-friendly composts and fertilisers. A key part of the brief was to create a relaxed and humorous tone of voice for this brand, to create standout amongst competitors. I created a warm, relaxed illustrative style for their advertising,online marketing and technical literature, and updated and simplified packaging. As this client’s fairly new product range has evolved and refocused, I have worked alongside the team to refine and refocus all of these outputs to match.

Results

A coherent set of marketing materials with a warm and friendly tone of voice, alongside practical and flexible packaging design. And a very happy client! Click here to find out how James at Carbon Gold feels about our collaboration…